Having launched its brand nearly 15 years ago, Visit Temecula Valley was seeking a long overdue brand refresh that would reflect both the destination’s dramatic evolution into Southern California’s signature wine country, as well as its maturation beyond wine into a breadth of experiences.
The mission was to conceive, design and produce an entirely re-envisioned visual identity, as well as a fully integrated brand campaign that expressed the area’s spirited kinship borne of gathering, making and living every drop of life to the fullest. To Live Glass Full.
The poetic, multi-sensory campaign is a stirring (and swirling) call to celebrate with a spirited community of makers and kindred souls. A call that has been fully embraced by the VTV team, their stakeholders and the Temecula Valley community at large. A mega-toast, held across social channels, was held during launch week. And the campaign has since been amplified in client-produced holiday messaging and other civic communications.
