Pacific Coast Builders Conference

The Pacific Coast Builders Conference (PCBC) is the premier annual event for the residential development industry, bringing together influential leaders, innovative thinkers, and groundbreaking solutions. For the 2023 conference, PCBC sought a campaign that would highlight its new venue, the Anaheim Convention Center, and its evolving role as a catalyst for bold ideas and transformative connections. To address this need, I created a branding campaign that visually captured the "mind-blowing" experiences PCBC offers. The solution featured a series of split-screen attendee and exhibitor portraits, where the lower half showcased smiling faces, and the upper half depicted industry-relevant objects explosively emerging from their heads. This compelling design symbolized the innovation and creativity PCBC inspires, reinforcing its position as a hub for progressive thinking, disruption, transformation and creative problem solving in the building industry.