Pacific Coast Builders Conference

The Pacific Coast Builders Conference (PCBC) is the residential development industry's premier annual gathering, where influential leaders, innovative thinkers, and transformative solutions converge. For the 2023 conference, PCBC needed a campaign visual that captured its identity as a catalyst for bold ideas and emerging technologies. I designed a branding graphic that made that feeling literal. The concept: a split-screen portrait of an attendee, her expression grounded and present, while the top half of the image erupts with objects depicting the future of sustainable building exploding outward from her mind in a burst of creative energy. The visual language was deliberate: not just innovation as a buzzword, but as something visceral, disruptive, and alive. The result communicated what PCBC actually delivers, a space where conventional thinking gets dismantled and fresh perspectives take over.